Novant Health produced a TV spot for maternity but focus groups were showing that it was being perceived as a bit scary–largely because of the rollercoaster. They needed to create a new TV spot for their maternity offerings.

The problem? No budget.
The solution? Reuse. Recycle. Revamp!

We kept the existing footage and make that damned rollercoaster a joyride by giving it a fresh voiceover script with an inspirational message and more personal tone.

We also created a new tagline for Novant Health maternity: “Remarkable care from the start.”