Stanford Healthcare: Digital Rebrand
Everyone has heard of Stanford Hospital, but they wanted to be known for more than their University clout. They wanted to be known for their world-class doctors, breakthrough treatments, and over 300 specialty clinics.
They built a new campus and changed their name to Stanford Health Care. We took care of everything else with a complete rebrand including a new website and refreshed social presence.
The new web experience allows patients to browse doctors, and conditions, and clinics by name.
A unique landing page for each clinic features a wealth of information from patient stories, to current research, to support groups.
Banner ads focus on the doctors and tease some of their most exciting breakthrough treatments. Each banner drives to the new clinic category where users can dive deeper into the full story.
Social efforts on focused on strengthening personal connection and creating excitement about all the groundbreaking things happening at Stanford. It is here where trending stories, current research, and patient stories are offered up for entertainment, education, discussion, and celebration.
