For Verizon’s new entertainment app, we owned the action of turning the phone sideways (to literally go90).

To generate teaser buzz with an ad-savvy, tween audience, we posted unbranded content on social channels. We utilized Facebook, Twitter, Instagram, and Snapchat, and created a unique content strategy for each. To keep it authentic, responses to our posts were uncensored and unedited – and we responded to them all.

The results were fun writing, interesting interactions, and eye candy graphics to do 1985 MTV proud.