UBS: We Will Not Rest
“We Will Not Rest” was UBS’s first campaign after the financial crisis of 2010. It was a huge, global rebranding effort that celebrated those whose great tenacity drove them to success, and the support team behind them who helped make their achievements possible.
"We will not rest" isn't just the theme of our advertising campaign. It incapsulates the spirit in which we approach everything we do at UBS. It's our commitment to client relationships. It's about understanding our clients' financial goals, and leaving no resource untapped in our effort to help them achieve those goals."
