Veritas: International Rebrand
When Veritas demerged from Symantec, they needed a new brand identity. And they wanted to be known for more than just data protection. They wanted to be known as a complete, stand-alone, data management solution.
When they came to use, they had two existing elements that they wanted to keep. They had a tagline, “Veritas is the truth in information” and they had a graphic of a red thread.
We unified these two components into a cohesive brand story and a new, international brand platform that reintroduced them to the world as a trusted partner who would lead you to your best data management solution.
Website visits went up 53% and social media following grew by 225,000.
Our CG campaign story gave a strong voice to the new Veritas.
They needed a complete solution
We developed new brand guidelines, key messages, and a brand book to introduce the new Veritas to 10,000+ of their employees and the world.
We created banner ads, conference materials,
social posts, and print.
We executed a complete website redesign.
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