LG Expo: Project Avatar

The LG Expo was the first mobile phone with built in 3D pico projector. To show how the LG Expo makes content larger than life, we partnered with the almost-larger-than-James-Cameron’s-ego 3D movie Avatar.

The website picks up where the TV spot left off, continuing the story of two office drones named Jim and Dale. Episodic content follows them as they evangelize about their two favorite things: the movie Avatar and the LG Expo. Videos are experienced best in expanded mode.

Magic Fingers

Jim’s Cubicle

The Lively Presentation

Triathletes

Unboxing the LG eXpo

Screenshots from the website: