adidas Basketball: Gil TV
Gil TV was created to promote the new twenty-shoe collection from Gilbert Arenas, the GilIIZero. Each shoe in the line has a unique theme tying it into the world of Gilbert Arenas. Gil TV brought these stories to life and gave fans a peek inside the mind of the zaniest personality in the NBA.
These were a blast to create, from concept to scripting to shooting to music design.
When users arrive at Gil TV, Gilbert Arenas encourages them to click on the TVs to tune into sharable, episodic content showcasing each shoe.
