Get Inside the 619

Reggie Bush is adidas Football's Ultimate Thrill Player. This site was created to promote his new line of cleats - the RB619. The cleats made their debut right before training season, and they feature the 619 area code from Reggie's hometown of San Diego. These two factors gave us the perfect opportunity to speak to both athletes-in-training and football fans.

Users were invited to "Get inside the 619" by entering their phone number to make Reggie Bush their “Ultimate Thrill Coach”. They received five phone calls throughout training season from Reggie Bush offering training tips and encouragement to keep them training to thrill.

The desired takeaway here? I wrote football training tips for Reggie Bush that he read while keeping a straight face.